Redesigned Bad Ad#1

This is one of my redesigned ads for the bad ad that I found for Bioré. It was very difficult for me to redesign this ad because I was trying to maintain the look and feel of a facebook page but at the same time, I was trying not to have all of the information too compressed. I tried to create open space and have the information in a hierarchical manner but it was very hard because there was too much information to work with. Some of this information wasn't even necessary because it just repeated itself. The way that I was able to maintain a hierchical structure was by using scale and proportion on the bits of information that I thought were most and least important. I also tried to use the same colors all around to provide unity so that it could all fit in nicely.

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Redone Bad Ad's

Assignment 2 Research

Marketing Strategies for Mexican Paleta Shop


Customer Requirements - Market? Families, Schools, Teenagers

The Right Products to Develop to Meet Customer Needs -Which

flavors would the consumer’s prefer/buy the most? Which product

variation is preferred?

How to Position the Product in Relation to Other Products – Where to

sell/to whom?

The Right Marketing Mix – Is the product right? Is it sold in the

right places?, At the right price?, Is the product promoted in the

right places to get maximum exposure to potential customers?

Advertising your ice cream shop has three levels...



Local advertising, regional advertising and national advertising. They each play a different role in the marketing mix to get customers in the door.

National Advertising

National advertising is generally done through network TV commercials from corporate to boost sales and increase brand awareness or introduce a special product. While this can be very effective it generally requires that there be a large number of franchise locations throughout the U.S. for it to be cost effective on a national level.



A McDonald's commercial during the Super Bowl would be an example of national advertising. It's expensive but reaches a very large number of people and can be cost effective if your franchise has enough locations.



For most ice cream businesses, this level of advertising just isn't cost effective, which is why you see very few national TV commercials advertising ice cream shops. This type of promotion is reserved for only the largest nationwide chains.





Regional Advertising

Regional advertising can be very effective if you or your franchise has a group of locations in a particular geographic region. For example, if your ice cream shop had other franchise locations throughout Tampa, you could take advantage of regional radio, newspaper and television ads.



This type of advertising usually consists of a combination of franchisee and corporate ad investment. Since you may have other franchisees in your region this could be a good opportunity to cooperate with them and share the advertising costs.



Examples of regional advertising include...

• local television

• radio

• newspaper

• regional magazines





Many franchisees look to develop in regions where other franchisees exist so they can advertise with them and share costs.



This allows you to get broader exposure without wasting money on eyes and ears from people in your region that might be too far from your location.



If you are investigating different ice cream franchise opportunities it's a good idea to find out how your franchise will help you here.





Local Advertising

Local advertising is by far the most common for most ice cream shop businesses. The primary reasons are because it is cost effective and more targeted.



With local advertising you can target a much narrower audience. For example 3-5 miles from your shop. It costs less and you don't waste lots of exposure on an audience you don't need.



Local advertising includes...

• targeted direct mailings

• coupons in local papers

• val-pak marketing

• billboards

• park bench advertising

Redesigned Bad Ads

This advertisement is a bad example of an ad because it has bad readability. It has too much going on and uses a very small font. A good ad should use a font that is decently sized in order to easily catch the attention of readers. Eventhough this ad is showing posts on a social networking site, it shouldn't use a font that is hard on people's eyes. They tried to fit too much text in the ad when they should have used less. This ad is for skincare and doesn't require all that text. Especially when it isn't even really telling you factual information on the product. It's supposed to be true testimonials from people who may not even be real. This ad looks like it gives headaches and will be easily ignored.

Example of a Good Advertisement

This advertisement for the Nikon S60 camera is a great example of a good advertisement to me. The caption reads “The Nikon S60. Detects up to 12 faces”.  The ad then shows a man posing for a picture in the jungle and behind him there are indigenous natives. The man is completely unaware that the natives are sneaking up on him but luckily whoever is taking the picture is made aware of it because of the camera’s face detection feature which has detected 6 natives. It is a great example because it is very funny and it instantly catches the reader’s attention. Plus the advertisement isn’t stuffed with type. It just has the one line of type, making the ad very clean and simple.

http://www.funnyplace.org/slike/0778-o.jpg

Why am I taking this class?

I am taking this class because I am majoring in Graphic Design and Graphic Designers often work in Advertising. This class will help me become more creative and expand my knowledge in Advertising. I have already taken Ad Design 1 so now I’m taking Ad Design 2. Graphic Design sells products and or ideas through effective visual communication so this class should help me become a better Graphic Designer. In this class I will learn how to enhance readability by improving the visual presentation of text and using other methods.