This advertisement is a bad example of an ad because it has bad readability. It has too much going on and uses a very small font. A good ad should use a font that is decently sized in order to easily catch the attention of readers. Eventhough this ad is showing posts on a social networking site, it shouldn't use a font that is hard on people's eyes. They tried to fit too much text in the ad when they should have used less. This ad is for skincare and doesn't require all that text. Especially when it isn't even really telling you factual information on the product. It's supposed to be true testimonials from people who may not even be real. This ad looks like it gives headaches and will be easily ignored.