This advertisement for the Nikon S60 camera is a great example of a good advertisement to me. The caption reads “The Nikon S60. Detects up to 12 faces”. The ad then shows a man posing for a picture in the jungle and behind him there are indigenous natives. The man is completely unaware that the natives are sneaking up on him but luckily whoever is taking the picture is made aware of it because of the camera’s face detection feature which has detected 6 natives. It is a great example because it is very funny and it instantly catches the reader’s attention. Plus the advertisement isn’t stuffed with type. It just has the one line of type, making the ad very clean and simple.
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