Cut out doll

Cut out doll next to her protective outfit

Banners

These are banner designs that will go on light posts in the streets showing people the aftermath of a nuclear accident.

Here are some re-usable shopping bag designs. There is important safety information in the back such as emergency supplies to buy and phone numbers to call.

Here is a magazine ad with a cut out paper doll that yuo can dress up in protective gear.

These illustrations of kids wearing gas masks are gonna be used in my whole campaign instead of using actual pictures

Slogan

The slogan for my project is "Nuclear Combustion leads to destruction". I used the word combustion because it has to do with how nuclear energy is created and I wanted to explain that the production of Nuclear Energy damages the environment.

10 words and meanings

Toxic: acting as or having the effect of a poison. poisonous: a toxic drug
Nuclear Power: power derived from nuclear energy
Environmental Impact: Possible adverse effects caused by a development, industrial, or infrastructural project or by the release of a substance in the environment.

Radiation Poisoning: a systemic condition caused by excessive exposure to radiation, as from a nuclear explosion or accident; also called radiation sickness.
Contamination: the act of contaminating or the state of being contaminated.
Climate Change: any long-term significant change in the weather patterns of an area; also used figuratively Example: Climate change can be natural or caused by changes people have made to the land or atmosphere.
Accidents: an undesirable or unfortunate happening that occurs unintentionally and usually results in harm, injury, damage, or loss; casualty; mishap
Crisis: a condition of instability or danger, as in social, economic, political, or international affairs, leading to a decisive change.


Dangerous: full of danger or risk; causing danger; perilous; risky; hazardous; unsafe.

Life-changing: altering a person's life or circumstances in a substantial way

10 Resources

http://www.darvill.clara.net/altenerg/NucPowerSummV2.pdf
http://science.nationalgeographic.com/science/space/universe/nuclear-comeback.html
http://ngm.nationalgeographic.com/2006/04/nuclear-power/petit-text
http://en.wikipedia.org/wiki/Environmental_impact_of_nuclear_power
http://en.wikipedia.org/wiki/Chernobyl_disaster
http://www.oecd-nea.org/ndd/climate/climate.html
http://englishrussia.com/index.php/2006/09/13/lost-city-of-chernobyl/
http://www.huffingtonpost.com/2011/02/02/chernobyl-25-years-after-_n_816902.html
http://www.oecd-nea.org/ndd/climate/climate.html
http://www.nei.org/keyissues/protectingtheenvironment/

Interesting photographs

While Researching Chernobyl I found several interesting photographs of the aftermath of the disaster. Here are the links 
http://englishrussia.com/index.php/2006/09/13/lost-city-of-chernobyl/
http://www.huffingtonpost.com/2011/02/02/chernobyl-25-years-after-_n_816902.html#s233577
http://www.guardian.co.uk/environment/gallery/2011/apr/26/chernobyl-nuclear-disaster-in-pictures#/?picture=373906351&index=0

Nuclear Energy Research

Was looking for some research on nuclear energy since were starting our new project and decided that I should try to get a very good understanding of what exactly nuclear energy is. So I checked out wikipedia's page on nuclear energy. They have a very good description about it and even give you some background knowledge on its history. It was interesting reading about some serious nuclear and radiation accidents that have occured such as the Chernobyl disaster (1986), Fukushima I nuclear accidents (2011), and the Three Mile Island accident (1979). After reading about these accidents I came to the conclusion that I am against nuclear energy because of its dangers. I decided on that, right after reading about the Chernobyl disaster. It was an explosion and fire that released large quantities of radioactive contamination into the atmosphere, which spread over much of Western Russia and Europe. It is considered the worst nuclear power plant accident in history, and is one of only two classified as a level 7 event on the International Nuclear Event Scale (the other being the Fukushima I nuclear incident, which is considered far less serious and has caused no direct deaths). It is really sad to know that In the aftermath of the accident, 237 people suffered from acute radiation sickness, of whom 31 died within the first three months. Most of these were fire and rescue workers trying to bring the accident under control, who were not fully aware of how dangerous exposure to the radiation in the smoke was. Whereas, in the World Health Organization's 2006 report of the Chernobyl Forum expert group on the 237 emergency workers who were diagnosed with ARS, ARS was identified as the cause of death for 28 of these people within the first few months after the disaster. There were no further deaths identified, in the general population affected by the disaster, as being caused by ARS. Of the 72,000 Russian Emergency Workers being studied, 216 non-cancer deaths are attributed to the disaster, between 1991 and 1998. The latency period for solid cancers caused by excess radiation exposure is 10 or more years; thus at the time of the WHO report being undertaken, the rates of solid cancer deaths were no greater than the general population. Some 135,000 people were evacuated from the area, including 50,000 from Pripyat.


http://en.wikipedia.org/wiki/Nuclear_power
http://en.wikipedia.org/wiki/Chernobyl_disaster
http://nuclearinfo.net/Nuclearpower/AlterntiveToNuclearPower

Packaging Designs

Here are some quick packaging designs were working on. Again we've used the patterns that are on our vending machines.

Buttons and or Stickers

Here are some examples of button and or sticker designs that I made. These feature the patterns that I used in the vending machines. When I get a chance to fix them, these buttons will have our company logo or slogan on them and will not have the smiling popsicle anymore since we have gotten rid of it now.

Logos

In going with the whole carnival type vibe, we came up with a logo that is similar to the type used in comic books. It fits right in with our whole theme of bright colors and patterns. These are different examples of color variations because we won't just stick to one in our designs.

Just a couple more vending designs

Still working on more colorful designs.

Keeping up with the Carnival Theme

In keeping up with the whole carnival theme, I have started working on more vending machine and poster designs. Here is a little sample. Keep in mind, these things are unfinished and still need more work. I am trying to work with colors to make things more fun and cheerful looking for children.

Ad Campaign Designs

So our group is busy focusing on what we are doing for our ad campaign. So far we have made a facebook page, are working on stickers, posters, and packaging designs. Here is just a sample rough of one of our sticker designs.

Ted Talks: Sir Richard Branson

As I was going through Ted Talks, my attention was caught by a talk that Sir Richard Branson did. It was very interesting to hear him talk. He owns the companies Virgin Mobile, Virgin Atlantic, Virgin Records and many more with Virgin in the name. He says that he learned early on “if you can run one company, you can really run any company “. He also says "Companys are about finding the right people, inspiring those people, and drawing out the best in people." Besides talking about his companies, he also told funny stories and he showed a video of his latest project with Virgin Galactic which is building a spacecraft for people to go up to space. He not only is a successful entrepeneur, and humanitarian, he is also an adventurer. He has broken several world records such as ballooning across the Atlantic.
http://www.ted.com/talks/richard_branson_s_life_at_30_000_feet.html

Original Bad Ad

 

This is the original bad ad for comparison with my new ads.

Redesigned Bad Ad#2

Here is my second attempt at a  redesigned ad for the bad Bioré ad I chose.

Redesigned Bad Ad#1

This is one of my redesigned ads for the bad ad that I found for Bioré. It was very difficult for me to redesign this ad because I was trying to maintain the look and feel of a facebook page but at the same time, I was trying not to have all of the information too compressed. I tried to create open space and have the information in a hierarchical manner but it was very hard because there was too much information to work with. Some of this information wasn't even necessary because it just repeated itself. The way that I was able to maintain a hierchical structure was by using scale and proportion on the bits of information that I thought were most and least important. I also tried to use the same colors all around to provide unity so that it could all fit in nicely.

3

Redone Bad Ad's

Assignment 2 Research

Marketing Strategies for Mexican Paleta Shop


Customer Requirements - Market? Families, Schools, Teenagers

The Right Products to Develop to Meet Customer Needs -Which

flavors would the consumer’s prefer/buy the most? Which product

variation is preferred?

How to Position the Product in Relation to Other Products – Where to

sell/to whom?

The Right Marketing Mix – Is the product right? Is it sold in the

right places?, At the right price?, Is the product promoted in the

right places to get maximum exposure to potential customers?

Advertising your ice cream shop has three levels...



Local advertising, regional advertising and national advertising. They each play a different role in the marketing mix to get customers in the door.

National Advertising

National advertising is generally done through network TV commercials from corporate to boost sales and increase brand awareness or introduce a special product. While this can be very effective it generally requires that there be a large number of franchise locations throughout the U.S. for it to be cost effective on a national level.



A McDonald's commercial during the Super Bowl would be an example of national advertising. It's expensive but reaches a very large number of people and can be cost effective if your franchise has enough locations.



For most ice cream businesses, this level of advertising just isn't cost effective, which is why you see very few national TV commercials advertising ice cream shops. This type of promotion is reserved for only the largest nationwide chains.





Regional Advertising

Regional advertising can be very effective if you or your franchise has a group of locations in a particular geographic region. For example, if your ice cream shop had other franchise locations throughout Tampa, you could take advantage of regional radio, newspaper and television ads.



This type of advertising usually consists of a combination of franchisee and corporate ad investment. Since you may have other franchisees in your region this could be a good opportunity to cooperate with them and share the advertising costs.



Examples of regional advertising include...

• local television

• radio

• newspaper

• regional magazines





Many franchisees look to develop in regions where other franchisees exist so they can advertise with them and share costs.



This allows you to get broader exposure without wasting money on eyes and ears from people in your region that might be too far from your location.



If you are investigating different ice cream franchise opportunities it's a good idea to find out how your franchise will help you here.





Local Advertising

Local advertising is by far the most common for most ice cream shop businesses. The primary reasons are because it is cost effective and more targeted.



With local advertising you can target a much narrower audience. For example 3-5 miles from your shop. It costs less and you don't waste lots of exposure on an audience you don't need.



Local advertising includes...

• targeted direct mailings

• coupons in local papers

• val-pak marketing

• billboards

• park bench advertising

Redesigned Bad Ads

This advertisement is a bad example of an ad because it has bad readability. It has too much going on and uses a very small font. A good ad should use a font that is decently sized in order to easily catch the attention of readers. Eventhough this ad is showing posts on a social networking site, it shouldn't use a font that is hard on people's eyes. They tried to fit too much text in the ad when they should have used less. This ad is for skincare and doesn't require all that text. Especially when it isn't even really telling you factual information on the product. It's supposed to be true testimonials from people who may not even be real. This ad looks like it gives headaches and will be easily ignored.

Example of a Good Advertisement

This advertisement for the Nikon S60 camera is a great example of a good advertisement to me. The caption reads “The Nikon S60. Detects up to 12 faces”.  The ad then shows a man posing for a picture in the jungle and behind him there are indigenous natives. The man is completely unaware that the natives are sneaking up on him but luckily whoever is taking the picture is made aware of it because of the camera’s face detection feature which has detected 6 natives. It is a great example because it is very funny and it instantly catches the reader’s attention. Plus the advertisement isn’t stuffed with type. It just has the one line of type, making the ad very clean and simple.

http://www.funnyplace.org/slike/0778-o.jpg

Why am I taking this class?

I am taking this class because I am majoring in Graphic Design and Graphic Designers often work in Advertising. This class will help me become more creative and expand my knowledge in Advertising. I have already taken Ad Design 1 so now I’m taking Ad Design 2. Graphic Design sells products and or ideas through effective visual communication so this class should help me become a better Graphic Designer. In this class I will learn how to enhance readability by improving the visual presentation of text and using other methods.